➡️Blue Ocean Strategy is a marketing theory and business strategy that suggests companies can succeed by creating new market space rather than competing in existing markets

➡️ The 'blue ocean' represents untapped market space, free from competition and ripe for growth

➡️ This approach encourages companies to innovate, differentiate themselves, and focus on creating value for customers

➡️ By doing so, companies can create their own unique market space and stand out in a sea of competition

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